messages in water

College students sell bottled water and make hundreds of dollars every weekend

Avg. Income Earned by Following this Post: $100/day

This is an experiment in street entrepreneurship and a great way to make some extra money this afternoon–so you can have spending money for the evening, wine and dine that special someone, or head to the grocery store and purchase those bagel bites you’ve been craving.

In the past, I’ve made over $200 in ONE DAY with this experiment, but your results will vary (usually, around $50-100), depending on how creative you get with it and how long you stay out, slanging your product.

If you’ve ever been to Austin, TX (people sell water on street corners all over the city) or to any outdoor music festival, you have probably seen street vendors with an ice chest, selling water, sodas, energy drinks and snacks. Street vending is one of the oldest forms of entrepreneurship and a great way to make a little bit of cash, quickly, without much startup money this does not apply to Austin but in  The trick to making more money than your competition is in getting a little creative.

What you will need:

  • 24 Pack of Water – $7.29
  • Ice Chest or Cooler
  • Bag of ice – $0.99
  • Access to a printer and paper
  • Scissors
  • Hole Punch
  • String
  • Poster Board
  • Giant Magic Marker
  • A blog at one of the free blogging services online
  • A PayPal account

Before we make some money, a little background information:

Masaru Emoto is a Japanese author known for his controversial claim that if human speech or thoughts are directed at water droplets before they are frozen, images of the resulting water crystals will be beautiful or ugly depending upon whether the words or thoughts were positive or negative. Emoto claims this can be achieved through prayer, music, or by attaching written words to a container of water.

Watch the video at the following links to see what water looks like at a molecular level when a positive or negative thought is directed at it:

Why do you need to know who Masaru Emoto is? You need to know who he is because he is going to be your competitive advantage. Today you will be selling “Hidden Messages in the Water.” You don’t have to actually believe in Dr. Emoto’s theories, but you will have to, at least, be willing to use them in your bottled water marketing campaign—and if you understand marketing, you know that it ALWAYS helps to believe in your messaging.

How to start making money:

  • Step 1: Purchase a 24-pack of water. Go with a popular name brand like Ozarka, as this will instill confidence in your customers that they are buying real bottled water and not some kind of creeper concoction you made up.
  • Step 2: Go into Microsoft Word and create a document with the following message in it:

Hello, my name is [insert name here] and I am a up and coming college student majoring in [enter your major here]. This is part of both a social experiment and an experiment in street entrepreneurship. Thank you for your purchase.

Did you know that Masaru Emoto is a Japanese author known for his controversial claim that if human speech or thoughts are directed at water droplets before they are frozen, images of the resulting water crystals will be beautiful or ugly depending upon whether the words or thoughts were positive or negative. Emoto claims this can be achieved through prayer, music. or by attaching written words to a container of water. For your drinking pleasure, I have directed thoughts of happiness (you can pick which adjective you use – love, success, hope, etc –these are nouns, aren’t they? You get the idea) into the water you are about to drink. So, hold that concept of happiness in your mind as you drink this water, smile and enjoy!

If you would like to learn more about this social experiment, you can visit my personal blog at [enter your blog web address here, if you have one].

You can, obviously, rewrite the above in whatever fashion you like, but that was what worked well for me. The text should be formatted so that it is around the size of a business card.

  • Step 3: Go to PayPal and setup an account (this is free). Remember the email address you use.
  • Step 4: Set up your blog. You can set this up using WordPress, Blogger, Tumblr or any of the other free blogging services. Just go setup a free account and then put that web address on your promotional flyers that you created in Step 2. Once your blog is setup, create a post that talks about your social and entrepreneurial experiment. List some further information about Masaru Emoto (you can read about him on Wikipedia) and then post the video from above. At the bottom put the following:

As a student who is paying his own way through college, it is often very difficult to work a full time job and balance my studies. If you found this social experiment interesting and would like to help me stay in school, please consider donating a dollar or two at the link below. Thanks!

Now, Google PayPal’s donation button page and create a button, so that people can send you money. If you have trouble getting the button to work, you might need to select “Hide code protection” before copy and pasting it into your blog.

  • Step 5: Cut out all of the business card sized messages you created on your school’s printer and poke holes in the top corner of each of them (one for every bottle of water you sell). Keep these in a safe place. When you start selling your water, you will tie one to each bottle of water.
  • Step 6: With your magic marker, write your hidden message adjective (happiness, love, success, hope, etc) on each bottle of water and then actually think happy thoughts in the water’s direction (some people find this strange, but it falls in line with Dr. Emoto’s findings. Direct inspirational thoughts at your own discretion).
  • Step 7: On your poster board with the magic marker, write in big, legible print, “Hidden Message Water: A social experiment by an up-and-coming college student. $2/bottle”
  • Step 8: Borrow an ice chest or cooler large enough to hold all of your water from someone. Most school cafeterias have these. Also, fraternities, almost always, have an entire backyard of coolers.
  • Step 9: Find a busy street corner, place on campus, running trail or outdoor music festival and set up shop. A place where friendly adults frequent, like a community running trail, will be best.
  • Step 10: Sell your water. After your first couple of sales, you’ll get your pitch down and find that you slowly become more and more savvy in your sales approach. In the past I’ve been able to sell all 24 bottles of water in under an hour (at the Austin City Limits festival), but it will, typically, take you at least a couple of hours. Make sure you explain to your customers that they can read more about your social experiment on your blog, so that you have the chance of getting further money donations. I once had a guy donate $100, just because he was impressed with my entire water selling campaign and I’ve gotten dozens of $5-10 donations.
  • Final Step: Rinse and repeat. Once you’ve sold your first 24 bottles of water (you should now have $48), take your money and go get another case of water, or two cases! The amount of water you sell is limited only to the demand of your customers. If you do this on a hot day in the right part of town, you can easily make over $100 in an afternoon. Good luck!

So, there you have it. If you do this correctly and get creative, you’ll find that you can easily make $100 over the course of an afternoon. And, of course, you don’t have to base your social experiment on the findings of Masaru Emoto. You can tailor your water marketing campaign however you like. As with any business venture, you’ll sell a lot more product with a clever marketing campaign. So, get creative, be innovative and make it your own!

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